WalMart AMP

Rogers, Arkansas

The Walmart AMP (Arkansas Music Pavilion) is an outdoor music venue that serves the greater Northwest Arkansas area. The venue consists of 6.13 acres, with capacity for approximately 11,000 spectators, 3,500 of those being permanent seats beneath a 40,000 square-foot fabric tensile structure. Amenities include an entry plaza, drop-off area, climate controlled restrooms, production offices, artist's lounges, changing rooms and a 5,500 square-foot, permanent stage. The facility became the premier location for outdoor music in Northwest Arkansas. The design of the AMP involved the master planning of the site, local regional planning for shared parking, architecture of the buildings and tensile membrane structure, landscape design for the outdoor venue, the interior design of the artist lounge and support spaces. These multiple aspects required careful coordination with the acoustical design, lighting design, and spectator site lines.